My Crocs Commercial for Media Studies



The process that went into making this commercial was very interesting. I have never really filmed and edited a project like this before. In this project I kind of had to step up as a director and really navigate how I wanted this commercial to turn out. It took lots of thinking to come up with the product I would like to use and if it would be good for me to use it. This project was really opening my eyes to the world of media and taught me a lot. There is so much work that goes into the completion of a good quality commercial. I had to research a bit about the different aspects of my products commercials and how to use those aspects in my own way. During the filming I had to navigate how I needed everything to look to make sure the end result would be clear and easy to understand. I did not want my video to be too dark or too bright and I wanted to make sure any dialogue would be easy to hear as well. I made sure to re film many times to ensure I have quality clips to use in my video. During the editing I had to constantly rewatch clips repeatedly to check for flaws in the editing. I had to learn to smoothly piece scenes together so my video would not look odd. I learned how to overcome obstacles during filming. I did not have a tripod and I only had me and mother to film so in scenes where we were both together I needed to find a convenient way to film. I ended up resting my phone on a candle and angling it so I can capture us both in good lighting. Luckily in the filming of this project I had a compatible partner who made filming less painful. The many blogs we had to do and the research it took to do this project made me work hard on the assignment to make sure I was keeping up with all the parts. The time limit on this project really made me mindful of how long my clips could be and how much I needed to cover in my commercial. This assignment is one to remember that I will apply to any future assignments in this class and others. This project was honestly fun but tedious. 

 

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