Creative Critical Reflection for my Crocs Commerical

 1. How does your product use or challenge conventions AND how does it represent social groups or issues?

Common elements in Crocs commercials are usually people just walking in silence looking at the shoes. People admire the shoes and there is not much dialogue or footage of the shoes in action. In my commercial I decided to add conventions of my own, implementing more speech, sound, and action. It gave my product more depth and I showed a new side to the product that many people don't see in the commercials. I made it more interesting and engaging which many people may enjoy. My product is representative to people who enjoy wearing crocs because it shows another side of the shoes that many people use without thinking about.


2. How does your project engage with audiences AND how would it be distributed as a real media text?

My project is engaging to audience because of the playful and exuberant nature of the project. My video showcases the "athletic" side to Crocs. I have footage of playing football and soccer in the video and that may lead people to now wanting to use Crocs for more than one purpose. It may interest those who love playing sports outside and don't always feel like putting on sneakers. My video would most likely be distributed as a real media text on social media and youtube. I feel like the energy my video exudes would be more appropriately absorbed through social media networking and youtube. It would not be fit for TV because of the amount of professionalism usually in TV commercials and mine is more lighthearted and fun.


3. How did your production skills develop through this project?

In the duration of this project I assumed the responsibilities and roles of a director, actor, editor, and cameraman. I am more proficient in my editing skills, I learned to smoothly transition between clips to make a less choppy video. I had to learn to play music and sound effects throughout the video without overlapping the sound and making sure the volume wasn't too overpowering to the original audio of the video. As a cameraman I had to film on angles that were suitable for my video to ensure the absence of shadows or streaks of light in my video. I was a director during my project because I had the responsibility of administering directions of where to stand, what to do and what to say in my video. As an actor I executed my direction in my video and played my role.


4. How did you integrate technologies-software, hardware and online- in this project?

To film my video I utilized my phone which is an iPhone XR, I filmed using my back camera for better quality. I researched and edited on my laptop which is a MacBook air. To edit I used iMovie, an editing software that was pre-installed onto my laptop. I uploaded my video to youtube which has an editing software on their that I used to choose and thumbnail, I also uploaded my video to youtube and embedded it into Blogger; the website used to publish our blogs.









Comments

Post a Comment

Popular posts from this blog

Editing for my Crocs Commercial

Image
 The editing process of my commercial was not too difficult. The total time it took to edit was about 30 minutes. I used iMovie to edit on my laptop and I begun my importing my footage onto my laptop. I organized the clips in the order I wanted the commercial to flow. I did not use all the clips I wanted to make sure I remained in the time limit. I watched all the footage back as I was editing to find the perfect clips to use for each part. For the parts of the commercial I did not want to use I cut the clip and merged the other pieces together. During the editing process I noticed that the time limit wasn't going over too much and I was on the right track. I wanted to add a little bit of calming music to the background of my video. In many Croc commercials there is a calm background music and I wanted to add that element to my commercial. I looked through all the sounds and music on iMovie and found a song fitting to the commercial. I then lowered the volume on the audio clip so i...
Read more

Planning Title Blog

Image
  The title of a film is very essential for various reasons.  After research  on various websites about titles and title sequences we were able to begin the process of deciding on a name. We kept in mind the information absorbed from those websites and integrated  that information into our final decision. The title of a film sets the mood for the film, gives overview, and allows the audience to create assumptions for the content.  We spent some time thinking about a movie tile that fits the content of our film. As of right now the title for our film is "The Workplace". We decided this title for our film based on a comedy series named "The Office". The comedy style in our film is very similar of "The Office". As stated before in previous blogs the movie is inspired from that show. We didn't want to steal the name of the show but to have some sort of resemblance. Naming the film with a synonym of office was the best decision. It allows us to use the same...
Read more

Filming for my Crocs Commercial

Image
     On Sunday November 1st I filmed my Crocs commercial. The person I originally wanted to film with was unable to come over and film so I just filmed with my mom instead.  During this process I directed the filming. I decided the positions my mother and I would stand in, and the dialogue we would use in the commercial. Before filming I cleared the yard of any signs that would get in the way of my video. I also played around with locations for the camera to sit to record. I gathered the football and soccer ball, the shoe box and crocs, and set up the camera in the front yard. I decided to film in the front yard of my house because I wanted to use the grass to play with the balls. This was the first option out of the two options I had for filming stated in my planning. The park would have been nice to film at as well but my front yard proved it self to be way more efficient. I filmed when the sun was out so there would be good natural lighting but also when it was no...
Read more